The internet has changed considerably during the last one decade with the advent of social media platforms. Today social media had become an integral part of all businesses especially small businesses and had become the primary component of all successful integrated online marketing campaigns. Before traditional marketing was a big drain on your funds after […]
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In every corner of India and other parts of the world, the tone and strategies being used in political campaigns are changing rapidly. In this changing political scenario, political parties have understood that strategy, which had worked yesterday, may not work in the present environment. So in order to implement a strategy to achieve their
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Marketing political campaigns are done when every other strategy has failed because political campaigning is often hard, frustrating and often unsuccessful. Marketing political campaign involves interaction with the society and persuading the voters to support a particular candidate and his party. Marketing political campaign India can be defined as the art and science of changing
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Social media engagement is an important part of any social media strategy and it can be said that this is the future of online marketing. For businesses, social media has become the key factor to connect with the target audience and propel their brand engagement. The key metrics of social media engagement is measuring the
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Given the nature of the social media, individuals and business owners have been paying an increased attention to online reputation. They are scary of the consequences if an adverse comment appears about them online. It has become crucial for job-seekers and businesses to monitor and respond to things that are being said about them online.
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Social media, blogs and video sharing sites have become an essential part of an organizations activity and have become a crucial factor to human rights defenders all over the world. Social media human rights reputation monitoring is done to provide objective and information about the human rights practices to offer a basis for protection of
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When we look at the social media healthcare landscape, you will be surprised that very few healthcare organizations are active in social media platforms. This figure is very surprising because healthcare could immensely benefit through social media interaction and communication with consumers. It can improve the relation between healthcare providers and patients and can also
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It is reported that more than 18% of law firms are on Facebook and more than 40% of attorneys use Facebook regularly. 12% of respondents agreed that working at law firms (with an online presence in a social network such as Facebook) is hugely helpful. In an era of growing Facebook and social media users, trying
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There are several social media tips to promote your restaurant business. If you’ve been running your restaurant for a while, this should be pretty obvious. One of the essential steps in successful marketing of your restaurant is to treat your customers as your well-wishers and provide the maximum eating comfort possible. Think of your customers
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If you are a small or startup business, your resources will be limited when it comes to marketing campaigns. The usual traditional marketing can eat away your funds, and the only option is to go in for social media marketing which is low cost and opens a bridge to interact directly with your current and
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