Given the nature of the social media, individuals and business owners have been paying an increased attention to online reputation. They are scary of the consequences if an adverse comment appears about them online.
It has become crucial for job-seekers and businesses to monitor and respond to things that are being said about them online. They are really keen on keeping tabs on online reputation management. Industries like Information Technology, Hospitality and even Entertainment and Sports are paying special attention to their online reputation.
Social Media in recent times has grown to an enormous extent, almost revolutionizing the internet through its ability to connect people from across the world and bring them closer.
This is true not only for people but also for businesses and brands. Social Media enables a business to reach out to their clients and directly communicate with them. Social media has begun to play a significant role in online reputation management.
A large number of people are searching online before deciding a purchase. 69% of people who look for reviews online trust posts by friends and family while 85% rely on reviews from other consumers. Social media has turned out to be the place for constantly looking for reviews
Sadly, that more then 42% of people who have had a bad experience are likely to comment about it online while only 85% of people who have had a good experience file to write reviews. All these percentages indicate a growing trend where the online reputation of a business affects bottom line revenue.
There are a few ways businesses can use social media to manage their online reputation. Businesses must learn to use social media as a search engine optimizer.
Negative Reviews will have a direct adverse impact on your customer-base and sales turnover. If the basic keyword associated with your business shows negative results on the first page of Google and other popular search engines it is a worrying sign indeed.
You certainly don’t want your prospective customers looking for your product or service to chance upon these negative reviews/comments. Fortunately, social media sites are high authority platforms for search engines. Create social media profiles on all major social platforms for your business.
- Pick the right social media platforms where your existing and prospective customers proliferate
- Try to inundate the major social media channels with positive information.
- Be alive to the negative comments/reviews and take timely action to bury them
- It is important to listen to what customers are saying about your products/services.
There are very few things in this world that travel as fast as bad news. This is more so with the internet bringing people closer and making the world a small place.