No business succeeds on social media including Facebook unless it develops a feasible plan. The common slogan is you must plan your work and work your plan.
You may be aware that Facebook is number one social media platform, which billions of people use. Apart from the fact that people are using it for chatting with their friends or sharing the things they love such as photos, videos, or even document files, some people especially business owners use it as their number one source of traffic and sales and a spot for branding.
Facebook has become one of the fabulous drivers in terms of conversions and sales for most of the business houses. Experts opine that although Facebook may not be a platform that best gives the maximum traffic, the social platform that best provides conversions such as sign-ups and sales is indeed Facebook. Facebook marketing can increase sales, branding, and of course following.
Before you can use Facebook to acquire more sales and traffic or to produce conversions, you should let the people know that your business exists on Facebook’s platform. This is essential. Effective Facebook marketing strategies are easy to comprehend and simple to implement that anyone can do.
First of all, leverage the existing traffic to your site. Remember that it is advisable to have a website for every one of your business since it will function as your sales transaction hub where people buy your products or learn more about your services.
You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked. These are direct links to your Facebook page and/or any other social media account pages you have.
Please know that most websites put their social media icons on their home page or header since it is an area where these icons could be most noticeable. Thus, this move provides better click-through rate (CTR) placements.
Use your e-mail signature to display your fan page URL.If you’re using e-mail as one of the ways to reach your clients, then using your e-mail signature to display your fan page URL will be highly useful. Having your social media pages URL beneath your e-mail messages or prominently at your signature will make your recipient see it quickly and probably click it, which can convert into traffic / following.
• Send Out an E-mail Blast
• Promote Facebook Page In-store
• Determine the Best Day to Post
• Create and Schedule Your Status Updates
• Use the Facebook Plugins
• Use Facebook Ads
• Think Outside the Box and Create Facebook Contest
• Use the “@ feature” in Facebook
• Develop a Facebook Reveal Page
• Integrate Social Media Sharing
• Engage with Your Facebook Community
• Engage with Other Facebook Pages
• Use Images and Videos for Your Content Updates
• Create or Join Facebook Groups