For many business houses, ROI continues to be the single most objective of social media and find frustrating the failure to accomplish it. They are attending several networking events but without generating solid leads and therefore want to abandon SMM out of sheer exasperation.
But on the other hand, there are clients that effortlessly actualize social media ROI. Difficult to believe, but some of them have received three to four times the return of what they pay the SMM agency to help them execute their social media plan. It boils down to this – the SMM agency should evolve and put in place the right SMM strategy.
Before you commence social media marketing management, you should create a strategy tailored to your specific business needs, your target customers, and your business goals. This is crucial for success. By properly aligning your social media efforts with your business objectives, you can successfully incorporate social media into an overall marketing plan.
Develop a social media mindset. Please know social media ROI is different from traditional media ROI. Business houses must treat social media more like networking and not like media advertisements. Social media marketing is something like’ word of mouth’ marketing. Social media – like face-to-face networking – has a lot of simple components that help to shape an overall marketing presence. Therefore, it is not possible to derive straight 1 +1 = 2 result. Consistency, patience, effective tactics etc done over time fetch results when you sell through social media.
Set realistic and achievable goals. Of course, sales growth is one of the fundamental benefits of having a successful social media strategy. But in order to achieve that goal, you need to do quite a bit of research, participate only in channels where your customers/prospects proliferate and not waste time by appearing in too many unproductive sites.
Besides, you will have to increase your website traffic, establish credibility, increasing visibility, and enlarge your following. Think of social media as a marketing tool that builds your reputation, generates awareness, and brings more visibility to your business.
Social media alone will not help you reach your optimum sales turnover. Social media marketing works on filling the upper part of the sales funnel. But without social media marketing, your business will eventually shrink and you will find your customers turning away.
Social media helps to humanize your brand as you keep connecting with more and more people. Social media marketing is a lot more than a mere logo or brand image. You develop human interaction, which is why social media is so popular and helps your business grow.