It is a fact that business organizations are today obsessed with social media ROI and are bending backwards to obtain real results. In view of this, it is but appropriate to look into some social media ROI strategies.
It is undeniably true that most business houses are investing time and resources in their social media marketing efforts and hence eager to know the social media ROI.
You must include proactive campaigns in your social media marketing strategies. During the early stages of social media, people with all sorts of pursuits entered the social media realm.
The focus was predominantly on client service and seldom did you hear about a direct social media marketing campaign and measurable social media ROI.
The scenario has since changed and today social media embraces multiple functions like public relations, customer service, market research, direct marketing campaigns, brand promotion etc.
Businesses are now chalking out SMM strategies that are actionable and goal-oriented. Many business enterprises are operating within a more proactive social media paradigm.
They initiate thought-provoking conversations and seize the opportunity to post content as a way to shape the conversation and persuade the prospects to purchase.
You have to decide whether to indulge in direct selling in social media or focus on engagement and brand promotion and leave the selling to your marketing team.
Determine what ratio of your social media content focus on engagement vs. sales. Many seasoned professionals say that 50-50 ratio works well on social media.
But remember that overly obsessed with ROI, if you resort to blatant selling, a lot of people will shy away. Excessive sales pitches are unwelcome on social media.
You need to discuss your brand and details of your products – but more than all that, you will have to build a relationship. This is why content marketing is so critical.
There is a plethora of social media sites but you cannot be present in all of them. The social networks you select for your SMM efforts should be where your prospects dominate and be consistent with your business goals. To arrive at a healthy social media ROI, you should weigh the strengths and weaknesses of each social media site.
Comparing the popularity and usefulness of various social media channels can be intimidating but you get an approximation of how much reach and interaction you can expect from each one of them.