Merely being present on various social media sites is purposeless unless you master the art of social media engagement. Here are few tips for effective social media engagement:
Provide your followers the type of content they most relish. Your content should be informative and interesting and of value to your prospects/customers.
Avoid overly focusing on your brand/products and do not attempt to sell your products directly. Social media is supposed to be interactive. You must learn to listen what others are saying.
Psychologically speaking, people are enamored of images and visuals than mere text. Incorporate images and videos in your content and provide compelling text and attention-grabbing headline.
You can even post pictures of your products and/or videos of a customer using your products. Inform your products how they can save time and money for them.
Your objective should be to get your followers involved. Try to initiate a discussion or raise some thought-provoking questions. You can even obtain feedback from your customers regarding your brand/products.
Regardless whether it’s Facebook, Twitter, LinkedIn, Instagram or any other social media site, a question goes a long way towards engagement. This is a fabulous way to get insight and enrich your business.
The basic essence of your participation in social media is to reach out to others. Remember everyone in the social media is vying for attention. You are not the only person for providing compelling content. As far as possible, comment upon and share other people’s posts.
The unwritten law of social media is 80/20.This simply means 80 percent of your content should focuses on your audience and remaining 20 percent on you.
Try to be human in all your interactions in the social media. You should be polite and your language courteous. Do not needlessly argue if the other person’s opinion is right. People will resent if you are arrogant and overly authoritative.
You have to be prompt in your responses. Surveys reveal that show that nearly 45 percent of people on social media expect a response within one hour.
Social media engagement is a full-time job and sporadically providing some comments/tweets is not going to carry you far. If you can afford it, entrust the work to a full-time dedicated employee or hire some social media agency that will be aware of the social media engagement techniques.