Every business house knows that dissatisfied customers are part of the business. Before the internet became part of the business customers used to write to address their displeasure about your product and service and you used to get a chance to rectify their problems. Even if they go around telling people the negative side of the product it never used to have an impact on the reputation of the company. After internet became part of the business it became all the more easier for customers to post negative comments and reviews which can take an ugly turn and go viral in the digital world. Any small negative content in the digital media can have a big impact on the reputation and the sales of the company and protecting online reputation is tougher in a viral world India which needs the expertise of a professional online reputation management company.
After the emergence of social media platforms information’s to go viral needs just minutes if it strikes a chord with the users. In the digital world things could go wrong very quickly because social media sites have facility to rebroadcast information’s instantly. Monitoring the discussion happening in the digital world is the first step to be taken to stop information’s going viral. You should immediately get alerts if there is any negative mention of your name so that you can take necessary action before it goes viral. Responding to a negative comment is a tricky one and it depends on the media where this comment originated. Negative contents in online forums and social media sites are the most damaging platforms which can really inflict damage to your image and reputation.
When dealing with online forums you have to be very careful. If you are not actively participating in the conversation with the members and interfere only when there is a negative comment, then it will backfire and the situation will get out of control. Bottom line is protecting online reputation is tougher in a viral world India and the best way is to be proactive and become an active listener and participant in online discussions.