For book writers, social media marketing is a grand opportunity as it is a form of marketing that offers substantial exposure and tremendous reach a very low price. Using social media, you can reach readers throughout the world almost instantly.
But the fact is when it comes to promoting your books through social media; many authors falter. Experts call this as a ‘writer’s block of the social media kind’. But this is nothing to be overawed about. If you understand the nature of social media and follow the right strategy, social media will work extremely favorably for you.
Understand social media to be an activity you engage in using major social platforms. Almost all authors have a Facebook, Twitter, LinkedIn, Pinterest or Instagram account. To separate your book business from your personal life, you can set up a new identity (or a new page in Facebook) in your book business.
Many writers fear social media because they think touting their books makes them seem selfish and aggressive. The big secret of social media is that to succeed, you should not be blatantly selling your products. Instead, social media success comes to those who are friendly, those who are entertaining and most of all to those authors that subtly promote their books.
So think about your business’s social media messaging with the lighthearted spirit. Be witty, interesting and informative at the same time. Make off-the-cuff remarks that tie into the themes of your books. If you approach social media marketing with a sense of friendliness, then the time you invest in social media will feel more like play than selling efforts.
Generate content from some fascinating aspects of your books that will arouse readers’ interests. Think about your books from your readers’ perspective. Think about the feature of your book that readers would appreciate—and animatedly talk about.
Before you start in on your social marketing messaging, make a list of ideas your readers would find fascinating about your book. Then when you create your posts, subtly write about those concepts.
To find apt content for your social media marketing, ask yourself what your readers would love about your book. Please remember that social media are no place for hard selling.
Don’t try to sell your books directly via social media. Attempts to directly sell probably won’t get your fans to buy your books. At worse, those flamboyant messages may prompt followers to unfollow you quickly.
Instead of using social media to ask “Here’s my book, please buy it,” discuss the fascinating elements that make up the undercurrents of your book. Those are the issues readers would care about.