LinkedIn Marketing: How to Effectively Use Your LinkedIn Company Page

Customer relationship has become all the more important with the advent of social media. How you present your company to you prospects, customers and other stakeholders is the key to successful customer relationship management.

Please know that brand marketing of your business is not about mere advertising of your products but it is also about marketing process activities using engaging and sharing information on social media.

The first social media platform any business has to choose to be active is LinkedIn. The LinkedIn company page is the greatest opportunity for establishing your authority and sharing your industry knowledge with your customers and prospects.

You should spend more time and energy on creating your LinkedIn company page as that is what will pull quality people toward your business for long term success. Use LinkedIn page for sharing your knowledge, your website information, industry topics and more.

By pursuing a sharing strategy you are building robust relationships and LinkedIn offers the largest professional community to help you build these relationships.

Your LinkedIn company page helps your LinkedIn members and through them their friends to learn about your business. Your LinkedIn company page is indexed by Google and will show up in Google search results based on searches for your company name.

Your LinkedIn company page will help spread awareness about your brand and educate potential customers about the products and services your company offers. Additionally you have the option of posting job opportunities to find talented employees.

For creating an inspiring LinkedIn company page follow these few simple steps –

• Go to LinkedIn
• Go to: LinkedIn Company Pages
• Click the “Get Started” button in LinkedIn.
• Enter your company name, your email address and confirm you are an authorized representative.
• Check your Email and follow the instructions you receive in your email to complete your company profile information.

To setup your company profile, you must furnish LinkedIn certain basic information. Your submission for your company page should include company locations, designated administrators, Company Page image banner, your logo, your company specialties, featured groups etc.

Advise your employees to add your company to their personal profile. Announce your company page through your website, email, newsletters and other marketing channels to your customers. You can get your LinkedIn Company page follow button from the LinkedIn Developer Center.

LinkedIn company pages are essential. Not just for brand visibility, but also for building and sustaining a useful community around your products and services.