Capturing the attention of customers/prospects and making it easy for them to find you online are indeed a challenging task.
It is even more difficult for small and midsize businesses with budget constraints. Smart search engine optimization can allow smaller and local businesses to rank high in the search results on Google, Yahoo etc
It is a fact that small and midsize businesses are missing out on search results. It is because they are not paying any kind of attention to SEO. Online presence is purposeless unless people are able to find you easily online.
By neglecting SEO, you are doing your business a great disservice. SEO is the greatest tool that allows you a level laying field with the big business houses and corporations.
The Internet has billions of channels and users can fine-tune those channels to what they need. It is the marketing Holy Grail. It’s getting the right product to the right consumer. For this you should be found online easily.
Today, people go online to search for doctors, hospitals, various shopping outlets, favorite brands etc. If you are not easily identifiable online, you will assuredly lose sales to competitors.
You should also have the right keywords in your page, and for the right combination of keywords and key phrases – your content creation matters.
Search engines read text on a Web page, and searchers type in text. One mistake that small and midsize businesses commonly make is to put their logo on the Web site as an image. Search engines only know the name of the image file as they can only read text. Small and midsize businesses should make it a point to include the name of their business and the address – more so, if they’re serving a local audience.
Please know search is the second most common activity on the Internet after e-mail. Almost all Web users are searching all the time. People are searching to buy various products and will find your competitor.
But even without a Web site, your business can be found on the Internet if you know well the SEO strategies. Not having a Web site does not preclude an Internet presence. There are all kinds of ways of doing business on the Web without a domain name site–for instance think of eBay.
You can hire a professional SEO company to develop an overall strategy and build a search map. It depends upon your budget, your exact requirements and on what proportion of your business comes in through your Web site.