For many business houses, ROI continues to be the single most objective of social media and find frustrating the failure to accomplish it. They are attending several networking events but without generating solid leads and therefore want to abandon SMM out of sheer exasperation. But on the other hand, there are clients that effortlessly actualize […]
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Capturing the attention of customers/prospects and making it easy for them to find you online are indeed a challenging task. It is even more difficult for small and midsize businesses with budget constraints. Smart search engine optimization can allow smaller and local businesses to rank high in the search results on Google, Yahoo etc It
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Many business owners are at a loss to understand what it takes to become successful in social media marketing. Several successful business owners, tech-savvy entrepreneurs and self-employed professionals are exploiting the opportunities presented by social media and it is high time you did – unless you want to throw away business to your competitors. Social media
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Social Media Optimization (SMO) is defined as “the promotion or increasing publicity of any blog, product of any company, any brand etc using social media”. SMO is best achieved by placing the content of your website on any of the major social media channels. SMO is quite similar to SEO as through SMO you can
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Google+ has remarkable business demographics with most of their users being business owners, entrepreneurs and decision-makers at their respective companies. Google+ now has more than a whopping 300 million active users – many of whom should be your customers – either existing or prospective. You must quickly command the attention of these Google+ communities before
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It is indeed true that social networking sites are influencing internet users like never before. Another internet giant-Google has come out with its sophisticated and user-friendly social networking site called Google plus. Apart from Facebook, LinkedIn, Twitter, Pinterest and YouTube, Google Plus is fast emerging as one of the prime means of socializing. Google+ has
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Your expectations of social media results will be realistic if you set realistic social media goals. Of course, social media holds immense potential for promoting your brand and boosting your sales. But such objectives can be realized only if you are practical and adopt the right SMM strategies. But, nonetheless avoid being fooled by the
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It is a fact that business organizations are today obsessed with social media ROI and are bending backwards to obtain real results. In view of this, it is but appropriate to look into some social media ROI strategies. It is undeniably true that most business houses are investing time and resources in their social media
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Merely being present on various social media sites is purposeless unless you master the art of social media engagement. Here are few tips for effective social media engagement: Provide your followers the type of content they most relish. Your content should be informative and interesting and of value to your prospects/customers. Avoid overly focusing on
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