An incomplete or ill-drafted profile will not appear appealing on LinkedIn. So make sure you fill out all the sections that apply to your business with relevant details.
Make sure to mention all the most critical details about yourself or your business on top, so people don’t miss reading them.
Explain precisely what your company is, who your clients are and how you can help them. Also showcase your products by filling out the ‘Products and Services’ section of your company page.
It is your responsibility to position yourself as an expert in your industry to your LinkedIn users. This will prompt others to come to you seeking professional advice and insight, which will place you in a vantage position. Post informative articles about your industry trends, share your thought processes. All these go into the ‘Pages’ section.
Make a special note about any honors or awards you have received. With luck, people who know you will also be obliging enough to offer on-page endorsements and recommendations.
Finally, there is a summary section, where you should write a succinct ‘call to action’ that explains to page visitors exactly what you would wish them to do – call or email you; visit your blog or site; sign up to your mailing list, etc.
Needless to say, adding a photo to your profile makes it several times more likely to be viewed. Experts suggest updates with a photograph get five times more shares.
Further, you should think of optimizing your page to attract search engines. Do this imaginatively by thinking about what words a person searching for your expertise might type in. Whatever the words are, make sure these keywords appear in your page text.
To be successful on LinkedIn, you must add content frequently. Post relevant, professional updates. Post recent pictures of you, photographs of your business events, usage of your products, etc. But exercise rigid editorial control. Anything irrelevant of your page must be removed.
Having an account on LinkedIn is just the beginning to building a strong personal brand. Another powerful tool to use is publishing a blog on LinkedIn. In fact, having your own LinkedIn Blog is a fabulous way to create a personal identity to grow your community.