There are some 10 simple e-commerce SEO tips that have the power to make prominent any online business and boost sales.
- Get your Web designer, information architect and SEO consultant working in tandem right from the start. You will then have a more effective, better-optimized website that is friendly for prospective buyers to use.
- Keyword research is a key part of the SEO process for any type of website, including e-commerce. You need to know what your potential customers are searching for, and what words and phrases they are using to try to find the types of products that you are offering.
- Make sure to organize products in an e-commerce store by category and sub-category, in a way that is reflected in your URL hierarchy. This will enhance your e-commerce website’s optimization and improve usability for visitors.
- You will have to recognize the causes for duplicate content and find solutions. Fixing duplicate content can be complicated without modifying the entire design and code. Before they start coding, make sure that web developers are aware of the potential for duplicate content and knowhow to resolve these issues.
- The percentage of internet users that access websites via mobile devices like smartphones and tablets continues to rise rapidly. Websites that are not user friendly for visitors on a mobile device are foregoing sales. Most mobile users who come across a website that is hard to use on their smartphone will leave for another site.
- The title tag is one of the most important on-page optimization factors, and it sometimes causes a problem for e-commerce websites. Each page on your site should have an original, descriptive title tag.
- One of the most common SEO pitfalls of e-commerce websites is a lack of original text on product pages. Google wants to see pages with real content, and content that is not duplicated on other pages. If your product pages have no text descriptions or very brief text descriptions, it will be not possible to acquire the search rankings that you want.
- Enable customers to leave reviews. Customer reviews have been proven to increase the sales. Some studies even show that negative reviews can have a positive impact. Not only will reviews help to increase the likelihood of a purchase from your visitors, but they can also be good for SEO.
- While working with big e-commerce sites, provide developers with information about how to automate the creation of SEO-friendly title tags and meta descriptions for new pages. In e-commerce stores with thousands of products, this practice will come in handy.
- Implement E-commerce tracking. Many website owners look at traffic growth as a good sign that they are moving in the right direction. But, what if the traffic does not convert into sales? Turn on e-commerce tracking with Google Analytics to show exactly how much money you make.