Twitter SEO strategies are highly effective although quite simple and easy to follow. It is, however, unfortunate that most businesses do not fully exploit the advantages this fascinating social media platform offers. With the right strategies in place, twitter can help drive traffic, leads and ultimately boost your sales revenue.
Twitter is a social media site open for a publically oriented discourse – unlike Facebook where personal accounts are private. Learn how to increase your SEO with Twitter.
Select a Twitter handle that represents your business or brand name. If another business has taken the name of your choice Twitter may still allow you the use of the handle if your business name is trademarked.
Link to your website and remember to include your location. Twitter permits you to include these details. Even if you are a global organization, adding a local city and state to your Twitter profile will help optimize your business for local searches. It wall not adversely affect international searches.
Provide appropriate description in your profile and use apt keywords pertaining to your industry.Please know that Twitter profiles are searchable by keyword so include a few hashtags and/or keywords that describe your business. This will fetch you wider reach.
Make it a point to post frequently about your industry and do not start tweets with someone’s Twitter handle.Starting a tweet with an account name will bar most people from seeing the tweet.
Wherever possible, mention others in your tweets. Mentioning other Twitter users in your posts is the best way to begin a conversation with someone. They will also feel happy you have them in your mind.
Follow other users, and interact with other users by retweeting and replying to them. However, this social network can also be used to increase your SEO rankings.
Shrink Your URLs. Use Hootsuite or TweetDeck to curtail your entire link URLs. You must put a call to action in your tweets such as “Retweet”, “Don’t Forget to Retweet!”, or “Please Retweet!”.
Select an SEO friendly username. You should find your exact URL for your Twitter username as this will help people identify your brand easily and improve your SEO rankings.