The popularity of Facebook is steadily on the rise and its progress and growth appear unstoppable. If you plan exploiting the many business opportunities that Facebook provides, you require a mindset shift. Begin to look at Facebook differently; your business will be a huge gainer.
Consider Facebook as an investment, and if you are agreeable to Facebook ads, you will get excited about what you can do and find the exercise rewarding.
You must post to Facebook at lease four times a day; however you can post more or less depending on whether your audience is engaging with them.
Do not feel disheartened that only 2% of Facebook page fans see your posts and only a still fewer of them may actually engage.
The more likes, comments, shares and clicks you get on your posts, the more likely they will appear in the newsfeed. In order to gain engagement, you need to post more “native posts that are non-intrusive in nature and convince your fans you are one of them. Posts that are egoistic or all about you will not garner many clicks.
Create a well-conceived strategy for integrating Facebook ad and email.
Think of an irresistible giveaway or freebies.Your giveaway should be something that your audience will be enamored of and will fetch results for your business.
It will be worthwhile to set up a targeted unpublished news feed Facebook ad for your proposed giveaway. You can sell heavily using Facebook provided you also give your audience what they want.
Follow up your efforts with a stream of email messages. “Deliver the giveaway and use email marketing to seal the deal,” says SMM experts.
Find out where your target audience is spending time on Facebook using the Facebook graph search function. You can then use this valuable information when creating a Facebook ad.
Create unpublished news feed ads because they are easily clickable, lot more customizable, the image can be large enough to arrest attention, and you can change the call to actions.
Your unpublished news feed ad should also mention your giveaway, then link to a lead page, which will grow and develop your email list in the process.
Facebook is basically a tool for keeping your brand in the minds of your customers who have given you permission to do so.