Google+ has remarkable business demographics with most of their users being business owners, entrepreneurs and decision-makers at their respective companies.
Google+ now has more than a whopping 300 million active users – many of whom should be your customers – either existing or prospective. You must quickly command the attention of these Google+ communities before your competitors do.
Google+ Communities boasts of key business leaders, industry experts and influential consumers. In several ways, Google + Communities are far more powerful than LinkedIn or any other social groups.
As you may be aware, Google indexes your content shared in public Communities and elsewhere on Google+ almost instantly – in other words, it shows up in search results within minutes.
As Google’s new search algorithm favors it, content on Google+, including those within public Communities, dominates Google search.
If you have created Google Authorship and linked your Google+ profile to the content you create, your thumbnail-size avatar will show up in search results and be the sole avatar on the page.
This will help your content grab attention and make it more credible. This includes content shared in Google+ public Communities.
There is a great opportunity to promote your expertise from your Google+ hovercard (the tiny card that pops up when someone hovers their cursor over your name).
People in an industry-specific Community with you can click on your name and quickly decide whether you are someone with whom they need to connect.
Add the +1 button to content on your website or blog, thereby encouraging people to share it with others in one of more of their Communities.
You can develop customer loyalty by motivating people to join a Community that you have created, or a Community you belong to. You can thereafter answer questions about things they need to know more about.
You can mention influential people in a post and they will see it, even if you are not in one of their circles. They will easily know when you have commented on their content. You can start a conversation with influential people or ask them questions within Communities.
You can take advantage of Hangouts which can be run from within a Google+ Community. Many professionals are hosting free Hangouts on topics that interest their target market – you may as well.