Your entire online content and social media communications are integral part of your digital personality. It is common knowledge that prospective buyers and job recruiters start their search by accessing major social media sites.
When you apply for a job or launching a new product or conducting an online marketing campaign, chances are high that the recruiter / prospective purchaser will ferret out pertinent information about your virtual self.
An ill-planned presence online can adversely affect your fortunes – regardless whether you are a job seeker or a self-employed professional or a budding businessman.
It is necessary that you highlight all your successes and strong points in all your online interactions for everyone to view. The onus is on you to manage your online reputation and to ensure that a positive version of your virtual self is ubiquitously found on the internet.
LinkedIn is unquestionably the premier business-oriented social media platform. Whether you are a job aspirant or a self-employed professional or an upcoming businessman – you should create an impressive LinkedIn profile.
Your participation on Facebook and Twitter is absolutely necessary – more so, if you a small business owner. But remember that there are hordes of people like you fighting for digital, space. If you can afford, hire an experienced ORM professional to manage your online presence.
If you want your virtual self to be free from blemish, you have to protect and preserve your online reputation. Make sure that whatever content you post online is interesting and informative. Also, make sure your language is polite and courteous and not derisive.
Consider owning a personal Web page. It is not necessary that you spend a fortune because there are cheaper options. About me, at https://about.me, offers a free web page where you can project a perfect mix of your personal and business self.
Please ensure that your virtual self reflects who you actually are. Some very helpful tools are available to you to enable you monitor, and if necessary, remove inaccurate or undesirable content.
There are other costlier services that monitor your online footprint. Unless services should you have serious online reputation problems the free suffice. Your virtual self is a mirror-like reflection of who you are and hence make sure that your digital personality shines!